Marketing Consultants, Poetry and The Wheel of Death
All three really are related. . .and here’s how: A critical goal for all marketing consultants is to create congruency in the entire customer experience we engineer for our clients (everything working...
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Surprise! The internet made you a commodity — and what to do about it.
Nobody likes to be called a commodity. To quote my best first grade pal, Dougy, “I know you are but what am I?!” Yes, the truth is both of us, you and I, are commodities, and we have the internet to...
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What Does Your Marketing Say About You?
One of the biggest mistakes small businesses make with their marketing is trying to say too much. It’s death by a thousand cuts (sorry). The business starts out with a simple, accurate, authentic...
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Plan A Little, Test A Lot
Google doesn’t have a lot of planning meetings. Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically. If they feel it has...
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Improve Your Marketing: Ask Your Customers
I’ve learned a lot as a marketing consultant; I’ve been at this a loooooong time. One of the most important things I’ve learned: ask your customers and virtually any decision you make will be a better...
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12 Ways to Improve Your Marketing, Attract More Customers + Increase Sales
Because 12-12-12 doesn’t happen very often, here goes, 12 ways to improve your marketing by attracting more new customers and increasing sales. 1. Ask Your Customers How can you improve customer...
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Toward Better Marketing: A Customer Mission Statement
I’m not a big fan of mission statements for small businesses. They’re fine, they just don’t make much of a difference. I was, however, intrigued by Michael Schrage’s book “Who do you want your...
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Dear 2013: A Word About My Marketing. . .
Dear 2013, 2012 was just fine, but I really need 2013 to be better than just fine. So here’s what you can expect from me, in no particular order: I’m going to be in a hurry. So it needs to be okay that...
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Small Business Marketing — Gangnam Style!
You should be curious about the first video to break the 1 billion views mark on YouTube. When it does it in five months, you should dig to find something to learn. Okay, so ‘you’re welcome,’...
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Are 8 steps to small business marketing success better than 7 steps to small...
Google “steps to small business marketing success” and you’ll find the number seven is the preferred number of steps to small business success. But aren’t you just looking for just one? The right...
View ArticleChris Jones, Owner, CDC Pool Remodeling, Chandler, AZ
Just hire Hamilton and do what he says. When things stop working, fire him. We hired him in 2000 and are still using him.
View ArticleJonathan Clark, Phoenix, AZ
We hired Hamilton after nine months of trying (and not succeeding) at doing our own marketing. It was the best business decision I’ve ever made. I know he likes to say not to expect a a home run on the...
View ArticleGokul Padmanabhan, Murphy Brokers, Orlando, FL
Marketing has always been a black hole for us. We’d put money in and never know if anything was going to come out. I’ve also wasted plenty of time and money on marketing consultants who simply told us...
View ArticleCliff Batson, COO PERRLA Software, Murfreesboro, TN
Hamilton has been our Virtual Director of Marketing for two and a half years. He accomplished a few things immediately; like improving our website’s performance and engineering a remarkable turnaround...
View ArticleConsultant Track: Helping Clients Improve Website Performance
If you’re a marketing consultant working today clients are asking you to improve their website’s performance. To me, improve = increasing the number of leads and sales their website produces. As...
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When Failing Can Be Good for Your Marketing
You have to be willing (and comfortable) being wrong to be right. Take it from an expert. At being wrong, that is. Being wrong is simply the early stages of being right. But to make this true you...
View ArticleDallas Porter-Stowe, Phoenix, AZ
Meeting Hamilton was a transformative experience for our firm. We were referred to him by another marketing consultant and we’ve never looked back. Hamilton is a quick study and “got” what we were...
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The Fable of the Fountain Pen. . .a Quandary Solved
I received a fountain pen as a gift. Very nice, I thought. But fountain pens come with a built-in problem: they clog/dry up unless you use them every day. Which I don’t. Hmm, I thought, this...
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Is the Marketing Plan for Small Businesses Dead?!
Google doesn’t create a lot of marketing plans. The folks inside Google evaluate a new plan or strategy quickly by testing it, not by churning out a big document. A marketing plan inside Google is four...
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The Hero’s Journey, Storytelling and Marketing
You know how powerful story can be at engaging people. It’s why you’re here. At a minimum story gets people to stick around long enough to consume what you do and how you do it. At its best it...
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